Mgr, marketing

Company Name:
Location: NC-Hickory
Other Locations:
1. Works with Director of Business Development to coordinate and manage multiple marketing campaigns for the service lines. Develops effective marketing plans for assigned service lines. Develops promotional materials, press releases, advertisements, etc. as outlined in the plan. Coordinates and participates in community events as appropriate. Coordinates physician activity with marketing plan activities, such as coordinating advertising and professional meetings.
2. Has a focused effort on increasing the digital marketing exposure for the hospital. Responsible for ensuring that the content is current and being utilized most effectively. Create a strong digital media presence for the hospital possibly including twitter, facebook, and social media "events".
3. Ensures maximum utilization of media outlets for all service line promotion. Ensures that all service lines are represented in a way that maximizes exposure for the hospital via all media outlets.
4. Maintains graphic standards established by Tenet and Frye. Educates departments as to the importance of graphic standards. Ensures all materials produced for Frye are compliant with graphic standard.
Bachelor's degree, preferably in marketing, advertising, or journalism.
2-3 years of experience in marketing/PR experience. Minimum of one year in healthcare marketing preferred. Excellent verbal and written communication skills. Strong working knowledge of word processing and desktop design software packages. Skills in editing, design/layout, photography, presentation preparation, and marketing plan development.

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